Instant polish can impress, yet users remember clarity, trust, and long-term value. This year we pause the scroll and ask three core questions.

‍What happens when vibe culture meets real needs?
- Stories of shortcuts that worked and those that missed the mark
- Simple tests for usability, equity, and maintainability

How might we re-centre human craft?
- Field research, content strategy, accessibility, and system mapping adapted to faster cycles
- Practical ways to weave new automation into these methods without losing depth

How do we bring it all together?
- Pair vibe-led exploration with design systems, interaction design, and solid research
- Principles that keep products coherent, inclusive, and adaptable long after launch

Key take-aways
You’ll leave the conference ready to:
- Spot the signal in any new design trend and ignore the noise
- Turn rapid ideas into products that stay clear, inclusive, and consistent
- Explain the value of research-driven craft in language stakeholders trust
- Lead your team with a playbook that blends fresh tools with proven UX practice