Sheryl Cababa

Founder & Chief Strategy Officer

Seattle, USA

Sheryl is a design researcher and strategist, and the author of Closing the Loop: Systems Thinking For Designers.

She founded Optimistic Design, a design research and strategy studio focused on equity-centered and evidence-based design. She helps clients reimagine education, working on education investment strategy with partners like the Gates Foundation, and capacity-building with product teams to incorporate equity-centered practices in their design and development processes.

She is also an international speaker and workshop facilitator, as well as an instructor in the University of Washington’s Human-Centered Design and Engineering program.