Michelle Fernandez

Vice President of Digital Experience,

Manila, Philippines

Michelle is a results-oriented Experience Design and Marketing professional with a strong commercial foundation built on extensive sales and front-line management experience. She blends market research with real-world business insight to craft innovative, consumer-focused solutions.

Michelle brings deep expertise across mass, luxury, and professional markets. Her adaptability across categories and proven ability to collaborate with cross-functional teams—operations, finance, legal, and corporate affairs—make her a strong asset in driving integrated business strategies.

Known for consistently delivering growth and profitability, Michelle excels at negotiation, strategic thinking, and customer-centric execution.